Keyword Ranking Research - How to Take Over Your Competitors Position on the Search Engines

It is not enough to do keyword research and start optimizing and promoting your site without knowing what to optimize. You have to know about the person (website) whose position you are trying to take in the search engine. This part of keyword analysis is called competitive analysis.

It entails analyzing your competitor and knowing what makes him in that position. Competitive analysis can tell you so many things; the number of sites that link to it, what has been optimized in his site, what keyword he was linked with the page rank of those sites, the list is endless.

One big secret you need to know is that you need to know about your competitor and what he does and do exactly what he does but a little bit more. This is all you need to beat your competitor. There are little tricky ways to go about it.

Firstly, let's assume that you want to optimize you site for the phrase "keyword ranking research", all you do is to go to google and type in the key phase. At the top right corner of the result, you will see something like 1 to 10 of 1,600,000. The number 1,600,000 is the number of web pages you are going to compete with. This numbers are not your problem. Your concern is the webpage in the first result. This is the site that you have to analyze.

The next thing that you will need to do is to study how that sites keyword has been optimized. Open the source code, and check for the h1, h2, I, b and u tags. Anyone that he omits, take note of it. Go to your webpage and optimize for those tags that he added. This makes your sites SEO equal to his in google. Then just add those tags he has omitted and you've passed him.

Next you need to know the pages that link to him you can do this by typing the link in google. You will also need to know about these websites, their page rank, contents Etcetera. And link to sites with similar features.

To do this is stressful and time consuming. Imagine when your competitors links to 725 websites, how will you go about it? Well there are several SEO softwares that can do all these for you.

One that I have discovered to be very good is SEO elite from Brad Callen, an SEO guru and a keyword research expert, its and invaluable tool when it comes to keyword ranking, research and optimization. He also has powerful keyword research software, keyword elite. I have come to agree that it is the best created so far.