5 Little-Known Facebook Features You Should Take Advantage of In 2018

Facebook has been innovating lately. They’ve been adding new and powerful features.

It’s funny that most page owners don’t know about these features. Chances are high that your competition doesn’t.

That gives you a huge advantage.

By using these Facebook features, you can stand out, grow your page and take your business to a whole new level.

In this post, you will discover 5 powerful features you can start using immediately to grow your page.

Here they are:

1.     Audience insight. Knowledge is power. That is what this tool gives you.

It helps you understand who your fans are.

With audience insight, you can learn about your fans’ age, gender and lifestyle. You can also discover their occupation, interests and education level.

With this information, you can do a lot.

The most obvious is your updates. You can create better and more engaging posts.

The result is higher reach, more engagement and leads.

It will also come in handy when boosting your posts or creating ads. You will better target people who are more likely to become raving fans and loyal customers.

You also save on ad cost. Better audience targeting often lead to lower ad cost.

2.     Live videos. If you’ve been into Facebook marketing for a while, you may have discovered that organic reach has fallen dramatically.

Live video is a powerful remedy. It has high reach.

Another interesting thing about live videos is that when you’re live, Facebook sends notifications to all your fans that are online.

Most times, the notifications go beyond your fans.

Everyone who has ever interacted with your posts and ads also get notification.

If you’ve been spending money on ads, Facebook live is another way to gain more from your investment.

3.     “Shop” and “services” tabs. On the tab section of your page, you may have notices these tabs…

The shop tab is an e-commerce store inside your page.

With it, you can display your products right inside your page. That way, your fans don’t need to leave Facebook to buy your products.

The service tab also works in a similar way. As the name implies, it’s for displaying your services.

Here is where it gets interesting:

You can display your products and services right under your posts. Here is an example…

And it doesn’t end there.

When anybody clicks on the products, they are taken straight to the product page.

If you ask me, I’d say this is lethal.

You can showcase your products or services to your fans without appearing overtly promotional.

You can create a viral post and make your fans share it. As they share, more people get to see your products.

You can create a contest and attach your products to it.

You can even use it in your boosted posts.  In fact, the application is endless.

4.     Audience targeting. You will notice this feature when you’re about to make a post.

Here is what I’m talking about…

If your page like is less than 5,000, you won’t see it because it’s turned off. You need to go turn it on.

Facebook has a step-by-step guide on how to do that here.

With this feature, you can change which group of fans you want Facebook to show your posts to.

For example, let’s say you want to make a post that appeals to women. Cosmetics, for example. With this feature, you can ensure that Facebook shows your update to only your female fans.

That way, you don’t bother your male fans with updates they don’t care about.

The best part is that it doesn’t reduce your reach.

Mind you, anybody who visits your page will see the post.

5.     Linked group. If you are an admin of any Facebook group, you can now post, comment and react to posts in the group as your page.

Here is a picture that illustrates what I’m saying…

                                         

In the picture, “Naija Ladies & Guys” is a page. “Get Admission” is a group.Naija Ladies & Guys is linked to Get Admission.

As a result, the admins at Naija Ladies & Guys can post, comment and react to posts on “Get Admission”as“Naija Ladies & Guys”.

With this, you can subtly promote your pages and increase likes and engagement.

It’s powerful when used well.

In conclusion

You’ve discovered 5 new Facebook features that can take your marketing to the next level.

Which one will you use first and why?

I will be waiting for your answer in the comment section.

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